February 01, 2020 • BASE Athletica

Base Reloved - our successful recycling initiative

 Base Reloved is a clothing recycling initiative we started in 2019, and it has been VERY well received!! But what is it? And how can...

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January 23, 2020 • BASE Athletica

Our amazing pop up store at Tanglin Mall

Constantly innovating, there is always something new at our massive Tanglin Mall pop-up!

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August 30, 2019 • BASE Athletica

Flirty Frills with Innika Choo

Oh, what a weekend! We had our friend and incredibly talented designer, Innika Choo in store for her trunk show.

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April 10, 2019 • BASE Crew

Ed Sheeran Concert Tickets Giveaway!

Music makes us happy! Ed Sheeran is one of our absolute faves - so much so that we want to share with you! Find out...

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March 16, 2019 • BASE Crew

Thanks for having us, Great World City!!

It has been an ahhmazinggg 9 months at Great World City! Read to find out why the Crew has loved our little pop-up store..

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January 31, 2019 • Team BASE

Base on tour: NYC

We took the longest flight in the world from SG to NYC and froze our asses off, all in the name of shopping. What did we...

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September 28, 2018 • Team BASE

Make room for shrooms!

Traditional Chinese adaptogenic mushrooms are the star ingredient in Nutra Organics range of broths to support immune system function, keeping you feeling good inside and out....

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August 29, 2018 • Team BASE

HOT OFF THE PRESS!

Harper's Bazaar Australia recently announced their Most Stylish Australian Activewear Labels! Read more to find out who!

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October 12, 2017 • Team BASE

WTF is Collagen??

We cannot live without our Nutra Organics Collagen. WHY? Our friend, Rosie Hope, has taken to her blog to demystify Collagen - a beauty buzzword...

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