BRAND FOCUS: P.E NATION

With the fitness industry having a massive impact on the 21st century, there are never ending opportunities for brands to infiltrate the Fitness Fashion industry.  But the biggest to hit the scene right now is street styler, P.E NATION.

Born in Australia in 2015, P.E Nation is an all-round, ultimate 'active wear' concept that is about multi-tasking performance wear for every woman, to wear all day everyday. P.E Nation gives a nostalgic nod to physical education while reflecting the tomboy attitude of it's founder, Pip Edwards (P.E).  Known for its distinct, blocked colours and technical fabrics, P.E Nation delivers the complete street-sports-luxe package.  
With a collection of energy-enhancing co-ordinates, P.E Nation reflects a sense of confident authenticity, focusing on functionality, fabric and fit, for an urban lifestyle lived at fast pace. The brand is a fave with celebs, being seen on various Kardashian/Jenner sisters, Bella Hadid and Ruby Rose.
Director Pip Edwards and Co-Director Claire Tregoning are both very respected individuals in the fashion industry. Amongst others, these ladies come from designer roles at iconic Aussie fashion label, Sass & Bide. This was where their working and creative relationship, and friendship, was cemented.  And then P.E Nation was born.

P.E Nation is designed for that multi-faceted woman that leads a busy life. Well, that's most of us..! Check out BASE Athletica's P.E Nation curation here .